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Summary: The Faith and Family market isn’t just sought after by start-up home companies and independent Christian book stores – it’s in demand from multi-billion conglomerate companies like Coca Cola Co., McDonalds, Delta Airlines and more. More than 77 percent of Americans are Christians, which makes the Faith and Family market one of the potentially biggest untapped markets in the U.S.
Highlights:
- There are more than 190 million Christians living in the U.S. alone, making
the Christian Faith and Family market a potentially huge untapped source
- Christian-themed radio stations have doubled their quantity in the past several
years
- The Christian Booksellers Association says Christian-book sales are expected
to jump 15 percent a year
- Packaged Facts, a New York based market research company, says the market
for religious products will grow to $8.6 billion by 2008 from $6.8-billion
in 2003
- Coca Cola Co., Daimler Chrysler AG and McDonalds Corp. are among the giant
U.S. corporations that have shown increasing interest in the Faith and Family
market
- Chick-fil-A is a religiously based fast-food company, closing on Sundays
since 1946, and grosses more than $2 billion in sales every year
Summary: The widespread success of Mel Gibson’s The Passion of the Christ was largely due to the U.S. Christian population’s desire to be marketed to. Christian’s across the states are eager and willing to gather around and support something that promotes their faith. The success of the film and the Christian population’s
support can be translated into the success of the Faith and Family market
Highlights:
- Internet marketers took advantage of the fact that Christians, like most everyone, enjoy using the Internet. Promotions, coupons, e-mail and previews online all contributed to the film’s success
- Christians want to be communicated with through mediums they attend or use,
like Christian concerts and Christian radio
- Christians are willing to rally and organize for anything that supports the
cause they love: Jesus Christ and His Word
Summary: As the majority of the population, Christians are demanding
more and more from the entertainment and music industry that suits the Christian
profile. Consistently, religious and family based books, films and music rank
higher and make more profit than any other genre
Highlights:
- In 2001, the No. 1 and No. 2 best-selling fiction books were faith-based
stories – Left Behind and Prayer of Jabez
- Religion is listed as No. 1 among the top 16 categories of consumer book
market revenues
- Hollywood has a renewed interest in "family" films
- G-rated films yielded the highest gross profit—$94 million on average—while
R-rated films earned only $11 million
Summary: 20th Century Fox Home Entertainment started a new network
called FoxFaith, which is targeted at the Faith and Family market. Big corporations
such as Fox have recently begun tapping into the Faith and Family market, thereby
opening up many opportunities for Christian advertisers and marketers to work
with corporations like FOX in the Christian market
Highlights:
- Fox studio has sold 30 million faith-based discs, with dedicated FoxFaith
disc sections in 1,100 Christian bookstores
- Fox now broadcasts to 14 million Christian households. Also, 90,000 Christian
congregations regularly receive Fox title info
- Fox pledged $5 million in marketing for each film and theatrical distribution
Summary: Christian-based mutual fund companies are seeing resurgence
in investors who want to invest in funds that promote Christian ideals. The number
of faith-based mutual funds has increased in the past five years
Highlights:
- Ave Maria Mutual, whose investors have more than $450 million in funds, screens
companies that facilitate abortion, pornography and non-marital partner benefits
- Christian investor ranks grew by 40 percent in 2005
- The value of assets in religious-based funds has jumped from $2.37 billion
in 2000 to $16.03 billion at the end of July 2006
Summary: Recent surveys prove that now more than ever, Christians
are tied into the Internet and all its benefits. Christians primarily use the
Internet as a supplement to their traditional religious ties, search for information
and network with others in order to enrich their spiritual lives
Highlights:
- Nearly two-thirds of online Americans use the Internet for faith-related
reasons
- 38 percent of the nation's 128 million Internet users have sent and received
email with spiritual content
- 11 percent have downloaded or listened to religious music online
- 7 percent have made donations to religious organizations or charities
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Faith Merchants
Alpha Omega
Nest Learning
Personal Promise Bible
Simply Youth Ministry
Christian Cinema DVD's
Vision Video
C28-Christian Apparel
Family Merchants
Disney
Blockbuster
Gevalia
Entertainment Book
collectiblestoday.com
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